The stand was visited by our record number of guests: 232 companies from Uzbekistan and other countries of Central Asia and Europe. Goers remarked they had known APS, often had seen our vehicles and heard positive feedback from their business partners. How did we attract visitors’ attention to the stand?
Bright color palette of the APS brand
We have been developing the APS brand since December 2011. The logo is based on a classic puzzle – a Rubik's cube – right before the correct solution. A well-known prototype designed in bright colors stood out our stand among the other exhibitors. It turned out that even those who hadn’t been familiar with APS recognized the corporate logo.
Lighting construction
The guideline for finding our location at the exhibition was the suspended structure. The neon lights and impressive size of the construction attracted the attention of visitors.
APS Virtual Tour
Would you like to see how the work of the APS office in Belarus is arranged without overcoming hundreds of kilometers? We offered such a tour to the visitors of the stand. The APS virtual tour is an opportunity to stroll through the floors of the building, look into the private offices or go to the service station. The effect of presence is guaranteed.
Demonstration of the GPS monitoring system
We offered the guests of the stand to evaluate the truck tracking service. In the real-time mode visitors observed how many vehicles were simultaneously carrying cargo and where exactly they were located in the continent.
The15th International exhibition “Transport and Logistics – TransUzbekistan 2018” put only positive emotions and good memories.
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“Participation in such an exhibition is a great opportunity to show the client the magnitude of our company. Our stand was notable for being always surrounded by lots of visitors. Now it remains to nail down partnership and get to work!”
J. Abdurashidov, APS employee in Tashkent
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We look forward to the next exhibition to surprise visitors again with interesting solutions and new services.